Privacy Policy

Effective Date: 10/20/2021

Last Updated: 3/11/2026

HealthTechAuthority.com ("Health Tech Authority," "we," "us," or "our") is owned and operated by SMP Consulting LLC. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website at healthtechauthority.com (the "Site").

By using the Site, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the Site.

Information We Collect

We collect information in two general categories: information you provide to us directly, and information collected automatically when you use the Site.

Information You Provide

When you interact with certain features on the Site, you may voluntarily provide personal information, including but not limited to:

Account Registration. If you create an account on the Site, we collect the information required during registration, such as your name, email address, and any profile information you choose to provide.

Newsletter Signup. If you subscribe to our email newsletter, we collect your email address and any other information you provide during signup. Your email address will be shared with our third-party email service provider for the purpose of delivering the newsletter. We will identify the specific provider in this policy once selected.

Comments. If you leave a comment on an article, we collect the information you submit with that comment, which may include your name, email address, and the content of the comment itself.

Contact and Communication. If you contact us directly via email or another method, we collect the contents of your message and any information you choose to provide.

Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, tracking pixels, and similar technologies. This may include:

Analytics Data. We use Google Analytics 4 (GA4) and Microsoft Clarity to understand how visitors use the Site. This includes information such as pages visited, time spent on pages, referring URLs, general geographic location (city/region level, not precise location), browser type, device type, and operating system. Microsoft Clarity may also record anonymized session replays and heatmaps to help us understand how users interact with page content.

Cookies and Tracking Technologies. The Site uses cookies and similar tracking technologies. Cookies are small data files stored on your device by your web browser. We use both first-party cookies (set by our Site) and third-party cookies (set by our partners and service providers) for the purposes described below.

Log Data. Our web servers automatically collect standard log information when you visit the Site, including your IP address, browser type, referring/exit pages, and date/time stamps.

How We Use Your Information

We use the information we collect for the following purposes:

  • To operate, maintain, and improve the Site and its content
  • To deliver email newsletters you have subscribed to
  • To respond to your comments, questions, and communications
  • To manage user accounts and provide account-related functionality
  • To analyze Site usage and visitor behavior in order to improve the user experience
  • To serve relevant advertising and measure the effectiveness of advertising campaigns
  • To detect and prevent fraud, abuse, or security incidents
  • To comply with legal obligations

Advertising and Third-Party Tracking

The Site uses third-party advertising and analytics services that may collect information about your visits to the Site and other websites in order to provide targeted advertising and measure advertising effectiveness. These services include:

Google Ads / Google AdSense. Google may use cookies and tracking technologies to serve ads based on your prior visits to the Site and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your browsing activity. You can opt out of personalized advertising by visiting Google's Ad Settings.

Microsoft Advertising. Microsoft may use cookies and tracking technologies to serve targeted ads and measure ad performance. You can manage your Microsoft advertising preferences at Microsoft's Privacy Dashboard.

Microsoft Clarity. Microsoft Clarity captures anonymized user behavior data, including session replays and heatmaps. Clarity data may be linked with Microsoft Advertising data for ad optimization purposes. For more information, see Microsoft's Privacy Statement.

LinkedIn Ads. LinkedIn may place tracking pixels on the Site to measure the effectiveness of advertising campaigns and to enable retargeting. You can manage your LinkedIn advertising preferences in your LinkedIn Settings.

X (formerly Twitter) Ads. X may use tracking pixels and cookies on the Site to measure advertising effectiveness and serve targeted ads. You can adjust your ad preferences in your X Privacy Settings.

Facebook / Meta Ads. Meta may place tracking pixels on the Site to measure ad performance and enable retargeting. You can manage your ad preferences through Meta's Ad Preferences.

We do not control these third parties' tracking technologies or how they are used. We encourage you to review the privacy policies of these third-party services directly.

Cookies

The Site uses the following categories of cookies:

Strictly Necessary Cookies. These cookies are required for the Site to function properly, such as session cookies for logged-in users. These cannot be disabled.

Analytics Cookies. These cookies help us understand how visitors use the Site by collecting anonymous usage data. This includes cookies set by Google Analytics 4 and Microsoft Clarity.

Advertising Cookies. These cookies are used by our advertising partners to build a profile of your interests and show you relevant ads on other websites. This includes cookies from Google, Microsoft, LinkedIn, X, and Meta.

Functional Cookies. These cookies enable enhanced functionality and personalization, such as remembering your preferences or comment information.

Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse all cookies, accept only first-party cookies, or alert you when a cookie is being set. Please note that disabling cookies may impact your experience on the Site.

You may also opt out of interest-based advertising through the following industry tools:

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers. We share information with third-party service providers who perform services on our behalf, such as email delivery, analytics, advertising, and website hosting. These providers are contractually obligated to use your information only for the purposes of providing their services to us.

Advertising Partners. As described above, our advertising partners may collect information through cookies and tracking technologies on the Site for the purpose of serving targeted ads and measuring ad effectiveness.

Legal Requirements. We may disclose your information if required to do so by law or if we believe in good faith that such action is necessary to comply with a legal obligation, protect our rights or safety, or investigate potential violations of our terms of use.

Business Transfers. If SMP Consulting LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Specifically:

  • Account information is retained for as long as your account remains active. You may request deletion of your account at any time.
  • Newsletter subscription data is retained until you unsubscribe.
  • Comment data is retained for as long as the associated content remains published on the Site.
  • Analytics and advertising data is retained in accordance with the retention policies of the respective third-party providers (Google, Microsoft, LinkedIn, X, Meta).
  • Server log data is retained for a period consistent with our operational and security needs.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability. You may request a copy of the personal information we hold about you.

Correction. You may request that we correct inaccurate personal information.

Deletion. You may request that we delete your personal information, subject to certain legal exceptions.

Opt-Out of Marketing. You may unsubscribe from our email newsletter at any time using the unsubscribe link provided in each email.

Cookie Preferences. You may manage cookie preferences through your browser settings or through the opt-out tools listed in the Cookies section above.

Do Not Track. Some browsers offer a "Do Not Track" (DNT) signal. The Site does not currently respond to DNT signals, as there is no industry-standard protocol for compliance.

For California Residents

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have additional rights, including the right to know what personal information is collected, the right to delete personal information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising these rights.

While we do not "sell" personal information in the traditional sense, the use of third-party advertising cookies may constitute "sharing" under California law. California residents may opt out of this sharing by using the cookie opt-out mechanisms described in this policy.

To exercise your California privacy rights, contact us using the information in the Contact section below.

For European Economic Area (EEA), United Kingdom, and Swiss Visitors

If you are located in the EEA, UK, or Switzerland, our legal basis for collecting and using the information described in this policy depends on the information concerned and the context in which we collect it. We process personal data on the following bases: your consent (for cookies and marketing), our legitimate interests (for analytics and Site operation), and compliance with legal obligations.

You have the right to access, correct, delete, restrict processing, and port your personal data. You also have the right to withdraw consent at any time and to lodge a complaint with your local data protection authority.

Children's Privacy

The Site is not directed at children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected personal information from a child under 16, we will take reasonable steps to delete that information promptly. If you believe a child under 16 has provided us with personal information, please contact us using the information below.

Security

We take reasonable administrative, technical, and physical measures to protect the personal information we collect from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links

The Site may contain links to third-party websites, products, or services that are not owned or controlled by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy, or if you wish to exercise any of your rights described above, please contact us at:

Health Tech Authority Email: privacy@healthtechauthority.com Website: healthtechauthority.com